Shopping in Haarlem – NL Daily
Shopping in Haarlem
Haarlem

Shopping in Haarlem

14 shops, streets and markets, updated 2026
Back to the Haarlem city guide

Haarlem is regularly voted one of the best shopping cities in the Netherlands, a reputation built on the Gouden Straatjes (Golden Streets), seven interconnected streets of independent boutiques, concept stores, and specialty shops around the Grote Markt. Unlike Amsterdam’s increasingly commercialised centre, Haarlem’s shopping scene has retained a genuinely local and independent character. The Wednesday and Saturday markets add a layer of fresh food, flowers, and crafts that makes the shopping experience more complete. See the attractions guide for more on the markets.

Most Haarlem shops open Monday to Saturday 10:00 to 18:00 with Thursday late opening until 21:00. Many independent shops open Tuesday to Saturday with limited or no Monday hours. Sunday opening from 12:00 to 17:00 in the centre. Card payment is universal. The Gouden Straatjes are best explored on foot at a slow pace.

The Gouden Straatjes (Golden Streets)
4 areas
01Gouden Straatjes Overview7 independent shopping streets
7 streets around the Grote Markt, Haarlem Centrum · View on Google Maps

The collective name for seven interconnected streets of independent boutiques, concept stores, and specialty shops clustered around the Grote Markt. The Gouden Straatjes are the reason Haarlem has won multiple best shopping city awards in the Netherlands. Each street has a distinct character but the overall effect is of a shopping area that is genuinely curated by independent operators rather than multinational chains. Schagchelstraat, Koningstraat, Jacobijnenstraat, Anegang, Wijde Appelaarsteeg, Gierstraat, and Lange Veerstraat form the seven streets. Allow at least two hours to explore all of them properly.

7 streets around Grote Markt · fully independent · boutiques and concept stores · award-winningBest independent shopping district in the Netherlands · reason Haarlem wins shopping awards
02Grote Houtstraat and BarteljorisstraatMain shopping streets
Grote Houtstraat and Barteljorisstraat, Haarlem Centrum · View on Google Maps

Haarlem’s main pedestrianised shopping streets running north from the Grote Markt. These carry the most complete everyday retail offering: major Dutch chains including De Bijenkorf, Zara, H&M, and Mango alongside independent boutiques and specialty stores. The Barteljorisstraat is particularly strong for clothing and fashion. Good for practical everyday shopping and as a starting point for exploring the more interesting Gouden Straatjes side streets that branch off from them.

Grote Houtstraat · Barteljorisstraat · De Bijenkorf · Dutch chains and independents · Thu until 21:00Most complete everyday shopping in Haarlem · gateway to the Gouden Straatjes
03Kleine Houtstraat and WarmoesstraatIndependent boutiques
Kleine Houtstraat and Warmoesstraat, Haarlem Centrum · View on Google Maps

Two of Haarlem’s most charming independent shopping streets, running south from the Grote Markt. Independent boutiques, specialty food shops, vintage stores, galleries, and cafes make these streets excellent for browsing and discovery. PRAKM restaurant on the Kleine Houtstraat is the most celebrated traditional Dutch restaurant in the city. The combination of excellent shopping and several of the best restaurants makes a full afternoon here very easy.

Kleine Houtstraat · Warmoesstraat · independent boutiques · specialty food · galleriesMost rewarding browsing streets in Haarlem · independent retail with cafe and restaurant stops
04ZijlstraatFashion, bars, and nightlife street
Zijlstraat, Haarlem Centrum · View on Google Maps

A lively street combining fashion boutiques with some of Haarlem’s best bars. During the day it functions as an independent shopping street with clothing, accessories, and lifestyle stores. In the evening it becomes the city’s most vibrant bar street with Uiltje Bar and The Louisiana both on the same block. See the bars guide for full bar coverage.

Zijlstraat · fashion boutiques by day · Uiltje Bar and Louisiana by nightBest street in Haarlem that works for shopping and bars · day to night transition
Markets
3 markets
05Grote Markt Saturday MarketFree · Sat 08:30 to 16:00
Grote Markt, Haarlem Centrum · View on Google Maps

One of the best weekly markets in the Netherlands. Fresh produce, flowers, artisanal cheese, herring, stroopwafels made on site, bread, plants, clothing, and household goods. The atmosphere is genuine and local. The herring stall is a weekly institution. Arrive early for the best produce and smaller crowds. A Monday market also runs on a smaller scale.

Grote Markt · Sat 08:30 to 16:00 · also Mon · cheese · herring · stroopwafels · freeBest weekly market in Haarlem · Saturday morning institution
06Botermarkt Saturday Organic MarketFree · Sat 10:00 to 16:00
Botermarkt, Haarlem Centrum · View on Google Maps

A weekly organic farmers market on the Botermarkt square, one block from the Grote Markt. Local organic producers selling vegetables, fruit, artisan bread, dairy, honey, and sustainably produced food. Smaller and more intimate than the Grote Markt but excellent for quality seasonal produce. Combines naturally with a browse along the Warmoesstraat.

Botermarkt · Sat 10:00 to 16:00 · organic · local producers · small and intimateBest organic market in Haarlem · quality seasonal produce
07Flea Market and AntiquesVarious days
Botermarkt and Grote Markt, seasonal · View on Google Maps

Seasonal antiques and book markets run on the Botermarkt and Grote Markt throughout the year. A book market on the Botermarkt runs on specific Saturdays. Antique and curiosity markets are held in the city centre on multiple occasions through the year, particularly in summer. Check the city’s official events calendar at haarlem.nl for current dates.

Botermarkt and Grote Markt · seasonal · books · antiques · check haarlem.nl for datesBest antique and book hunting in Haarlem · seasonal but rewarding
Specialist and Concept Stores
7 shops
08Chocolaterie PierreSpecialty chocolate and ice cream
Kleine Houtstraat, Haarlem Centrum · View on Google Maps

A family-run chocolate shop celebrated for its truffles and ice cream, consistently mentioned in Haarlem day trip guides and by residents as one of the most reliable quality purchases in the city. The ice cream is particularly praised. A natural stop on any Kleine Houtstraat shopping walk.

Kleine Houtstraat · family-run · truffles · ice cream · consistent qualityBest chocolate and ice cream shop in Haarlem
09SoundsVinyl records and music
Haarlem Centrum · View on Google Maps

Haarlem’s most celebrated independent record shop, consistently recommended by residents for its well-curated selection of new and secondhand vinyl across all genres. A destination for music lovers and an essential stop on any Gouden Straatjes exploration.

Centrum · new and secondhand vinyl · all genres · well-curatedBest record shop in Haarlem · essential for vinyl lovers
10The Art of TeaSpecialty tea
Haarlem Centrum · View on Google Maps

A specialty tea shop offering an impressive range of quality teas from around the world. One of those genuinely useful finds in a Dutch city where tea culture is more developed than it might appear. Consistently mentioned alongside Sounds and Chocolaterie Pierre as a Gouden Straatjes highlight.

Centrum · specialty tea · global range · Gouden Straatjes highlightBest specialty tea shop in Haarlem
11Jopo de PojoGraphic novels and comics
Haarlem Centrum · View on Google Maps

A well-stocked graphic novel and comics shop in the centre of Haarlem with a good English-language section. Consistently recommended for anyone who reads graphic novels and wants a physical shop rather than online ordering.

Centrum · graphic novels · comics · English-language sectionBest comic and graphic novel shop in Haarlem
12De Bijenkorf HaarlemPremium department store
Grote Houtstraat, Haarlem Centrum · View on Google Maps

The Haarlem branch of the Netherlands’ premier department store. An impressive range of premium and luxury brands across fashion, beauty, homeware, and food. The beauty department is particularly well-stocked. The food hall is excellent for specialty ingredients. Open Monday to Saturday with Thursday late opening until 21:00.

Grote Houtstraat · premium brands · beauty · food hall · Thu until 21:00Best department store in Haarlem · premium brands and food hall
13HEMA HaarlemAffordable Dutch essentials
Multiple central locations, Haarlem · View on Google Maps

The beloved Dutch discount department store with multiple central Haarlem locations. Essential for newly arrived expats: affordable Dutch food staples including stroopwafels, stationery, clothing, homeware, and kitchenware. Open Monday to Saturday with Thursday late opening.

Multiple locations · Dutch food staples · homeware · clothing · affordableEssential Dutch institution · first stop for every new Haarlem arrival
14Albert Heijn and JumboMain supermarkets · multiple locations
Multiple locations throughout Haarlem · View on Google Maps

Albert Heijn is the most common supermarket in Haarlem with several central locations. Jumbo is a slightly cheaper alternative. Both stock comprehensive Dutch and international groceries. For artisanal food the Saturday organic market on Botermarkt and the specialty food shops on Kleine Houtstraat are better options.

Multiple locations · full grocery range · Albert Heijn and Jumbo · daily essentialsMost convenient everyday grocery shopping in Haarlem
Practical information

Shopping hours: Most shops open Monday to Saturday 10:00 to 18:00. Thursday late opening until 21:00. Many independents open Tuesday to Saturday with limited Monday hours. Sunday 12:00 to 17:00 in the centre. Markets: Wednesday and Saturday Grote Markt, Saturday organic Botermarkt.

The Gouden Straatjes: The seven Golden Streets are best explored slowly on foot, turning into every alley and side street. Allow at least two hours. Pick up a printed map at the VVV tourist office on the Grote Markt.

Card payment: The Netherlands is a card payment culture. Contactless debit or credit card, Apple Pay, and Google Pay are universally accepted. Market stalls accept cash with card increasingly common.

Beyond Haarlem: For larger shopping centres and more extensive retail, Amsterdam is 15 minutes by train with its Nine Streets, PC Hooftstraat, and Kalverstraat. Haarlem’s independent scene is stronger than Amsterdam’s for boutique shopping but Amsterdam wins on volume.

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